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The Vocabulary:

Affiliate marketing – A marketing arrangement in which a company pays other people, companies, or web sites a commission for traffic or sales

Cookie – A small file of information from a web browser that is stored on a computer to make webpages load faster or save personal information

Digital Footprint – Your personal trail of online activity, including likes, posts, and information gathered about you through websites or apps

Federal Trade Commission – FTC; Federal agency that protects consumers by promoting competition and preventing anticompetitive and unfair business practices

Mobile payment – Use of websites, apps, or text messages to make payments from a mobile device

Online shopping – Electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or an app

Opt-in – To agree to receive messages, emails, or other communication from a company

Opt-out – Declining unwanted e-mail, phone calls, or other communication from a business

Pop-up – Small windows, usually containing advertisements, that suddenly appear in a web browser

Privacy policy – A document that outlines how owners of a website use information they gather about users, customers or employees

Refund – Repay money, typically to a dissatisfied customer

Retail – The sale of goods to the public in relatively small quantities for personal or household use

Return policy – Rules established by retailers to manage the process for customers to return or exchanged unwanted or defective merchandise

Review – A critical appraisal of a product Sale – A period during which a retailer sells goods at reduced prices

Shopping – Purchasing goods from retailers

Viral marketing – Marketing that encourages consumers to share advertising messages on the Internet